Project Overview
The Card Company came to Fuentes Tech LLC as a brand-new concept. The founder, who owns several retirement homes, wanted an easier way to send condolence and thank-you cards to families without relying on staff to handwrite and mail them.
After understanding the idea, we realized this had potential far beyond one business. The same system could be used by any company that wants to build meaningful relationships with clients through personalized, physical cards. Our goal was to create a modern, web-based platform that automated the process from message creation to printing and mailing, while making it simple enough for anyone to use.
From there, the project became a complete startup launch. We developed the web application, designed the brand identity, and built a professional online presence across multiple platforms. The result gave The Card Company a strong foundation to grow nationwide.
Key Challenges
- No logo, color palette, or visual standards
- No hosting or domain setup
- No application design or backend system
- No online presence or established credibility
- No defined business model or pricing structure
Because there was no existing foundation, our team needed to connect every part of the business from the technical systems to the branding and marketing.
The Solution
We began with strategy and consulting, helping the founder plan how the business would operate from start to finish. Our process included defining user journeys, pricing models, and communication between users and the printing partner. Once the structure was clear, we designed and built the platform to bring the idea to life.
The result was a web-based application that allows businesses to log in, compose a message, and send a real card that is automatically printed and mailed. Everything can be done in minutes without leaving the computer.
- Consulting & Business Strategy
We worked closely with the founder to plan every stage of the business. This included mapping user flows, building a subscription model, and designing how orders would move from the customer’s dashboard to the printing partner. We also helped define pricing and long-term scalability for future growth.
- Web Application Development
Our development team built the platform using MongoDB, Vue.js, Vuetify, and Express.js. The application includes user authentication, Stripe integration for payments, and an automated process for sending card data to the printer. We hosted the platform on a dedicated server and created a staging environment for testing and development.
- Branding & Visual Identity
Because The Card Company had no brand, we created everything from the ground up. Our design team produced the logo, color palette, and typography, establishing a consistent visual identity that feels warm, trustworthy, and professional. The brand was designed to appeal to both business users and individuals looking for personal connection.
- Website & Online Presence
We built a public-facing website to showcase the service and capture new clients. We also helped the client register the domain, set up Google Workspace for company email, and launched the social profiles with a month of scheduled posts. This ensured that anyone searching for the business would find a credible, consistent brand.
- Ongoing Support & Growth
We continue to support The Card Company with technical maintenance, new feature development, and consulting for marketing and outreach. Future plans include expanding into mobile applications and ongoing improvements to the user experience.
The Result
Within weeks of launch, The Card Company became a fully functioning business with a complete application, website, and online presence. The founder quickly began a nationwide outreach campaign, sending more than 30,000 letters to retirement homes across the United States to promote the service.
The platform now allows any business to send real, personalized cards without handling printing or postage. It transforms what used to be a manual, time-consuming process into a simple, automated experience that helps companies connect with people in a meaningful way.
With a clear brand, powerful technology, and a strong digital presence, The Card Company is now positioned for long-term growth and continued expansion.
