Project Overview
Post Green Cleaning first came to Fuentes Tech looking for marketing support. After reviewing their website, we quickly realized the issue was not marketing but the foundation. The site had only a few pages, no clear structure, and no way for potential clients to easily reach out.
Instead of moving forward with ads or short-term campaigns, we recommended starting with a complete rebuild. The goal was to create a strong, modern website that could convert traffic once marketing began. This included proper SEO preparation, clear service organization, and content focused on how clients search for specialized cleaning in New York.
From there, the project expanded into a full digital transformation. We redesigned the website, created a consistent brand identity, and established a professional online presence across all major platforms. The result gave Post Green Cleaning a reliable foundation for growth and a stronger, more credible online image.
Key Challenges
- Only a few pages plus a blog, with no parent–child service pages or locations.
- No inquiry forms or clear calls to action.
- No FAQ page and weak site navigation.
- Branding was inconsistent with no defined colors, fonts, or scalable logo files.
- Online presence was outdated across LinkedIn and other profiles.
- Leads had dropped to about one per week.
These gaps made it difficult for clients to find the company online or get in touch, so we recommended rebuilding the digital foundation before starting any marketing efforts.
The Solution
Before jumping into marketing, we focused on rebuilding the foundation. The existing website wasn’t structured to convert traffic, so we started with a full redesign centered on SEO, usability, and scalability. The goal was to create a strong platform that could support long-term marketing and help the company stand out in New York’s high-end cleaning market.
The new website launched with clear navigation, optimized service pages, and improved branding. Within just a few weeks, Post Green Cleaning saw inquiries grow from about one per week to three or four per day, while engagement across search and social channels increased steadily.
- Business & Competitor Analysis
We began with a detailed review of Post Green Cleaning’s digital footprint and analyzed competitors in the post-construction and transition cleaning market in New York. This helped identify content gaps, keyword opportunities, and structural improvements for local SEO visibility.
- Website Redesign & Optimization
The old website was completely rebuilt with over 30 pages, including organized parent and child service pages, location pages, an FAQ section, and a custom quote form. Each page was optimized for SEO to improve search rankings and conversion performance.
- Branding & Visual Identity
We recreated the company’s logo in scalable vector format and built a complete branding kit, including consistent fonts and color standards. This gave the business a professional, unified identity across its website and marketing channels.
- Online Presence Rebuild
We refreshed and reconnected every major profile, including LinkedIn, Facebook, Yelp, TikTok, and Pinterest, ensuring consistent branding and SEO-friendly descriptions. We also improved visibility on local directories and review platforms to increase lead flow.
- Ongoing Consulting & Support
We continue to work with Post Green Cleaning on a weekly basis, providing guidance, creating new branded materials, and helping implement new ideas as the business scales.
The Result
Within just a few weeks of launching the new website, Post Green Cleaning saw a dramatic increase in inquiries, jumping from about one per week to three or four per day. Organic traffic, visibility, and engagement all continued to rise as the SEO structure took effect.
Key service and location pages began ranking higher in local search results, improving visibility among homeowners, contractors, and inspectors looking for specialized cleaning in New York. The new layout made it easier for clients to understand services, submit inquiries, and request quotes, which led to stronger conversion rates and more qualified leads.
Consistent branding, improved content, and updated online profiles helped rebuild trust and credibility. The company quickly regained momentum and established a steady stream of projects. Overall, the project demonstrated how rebuilding a strong digital foundation can completely revive a service business and position it for sustainable growth.
